HORSHAM, Pa. - (BUSINESS WIRE) - National Health Partners, Inc. (OTCBB: NHPR - News), a leading provider of unique discount healthcare membership programs, announced today that the Polish National Alliance (PNA), the largest ethnically-based fraternal insurance society in the United States, is in the process of initiating a multi-faceted marketing campaign through which it will be promoting the company's CARExpress health discount programs to its 65,000 households nationwide.

The PNA has traditionally offered its members a full range of life insurance products, including permanent and term insurance, single premium insurance and universal life insurance, as well as annuity plans and other valuable fraternal benefits.  The PNA recently enhanced its product offering with the addition of the company's CARExpress programs.  The PNA has been working with the company in designing the current marketing campaign and the marketing materials that will be used during the campaign.  The marketing campaign will utilize a variety of marketing channels, including: (i) the PNA's own internal sales force and home office staff, (ii) an external network of approximately 500 licensed insurance brokers, (iii) a daily and bi-weekly newspaper owned by the PNA, (iv) newsletters that the PNA publishes and provides to its members, (v) radio commercials through two radio stations owned by the PNA, (vi) a bank with two branches that is owned by the PNA, and (vii) the PNA's corporate website at www.pna-znp.org.  This fully integrated marketing campaign will ensure that the maximum number of its 65,000 member households will be exposed repeatedly to the company's CARExpress health discount programs through a variety of media.  The full target audience of the campaign will greatly exceed 65,000 households since non-PNA members will be exposed to the campaign through the PNA's radio commercials and bank advertising brochures.

"We are very excited with the rollout of our upcoming CARExpress marketing campaign," stated Paul Odrobina, Vice President of the Polish National Alliance.  "We believe that many of our members will find National Health's CARExpress programs very appealing because of the tremendous benefits available at such a low cost.  The PNA is always striving to provide our members with the best programs available on the market today, and our recent decision to offer National Health's innovative programs is an outgrowth of our efforts.  We have enjoyed working with National Health Partners in preparing this marketing campaign and look forward to growing our relationship with them in the future."

"We are delighted with the investment that the PNA has made in designing a comprehensive marketing campaign that will be targeting its more than 65,000 households nationwide," stated David M. Daniels, President and Chief Executive Officer of National Health Partners.  "We have been assisting the PNA with its efforts and are delighted with the attention and resources that they have devoted to this campaign.  We expect to generate a substantial number of new members through the PNA as its members learn about the many benefits of our CARExpress health discount programs."

Polish National Alliance

The Polish National Alliance (PNA) is the largest ethnically-based fraternal insurance society in the United States with more than 230,000 members located throughout the United States.  Since its founding in 1880, nearly 2 million people have belonged to the PNA.  The PNA promotes the betterment of its members by offering high quality life insurance, annuity products and fraternal benefits to its members, assisting people in need, cherishing patriotism and civic involvement in American life, and instilling a broader and deeper appreciation of the Polish heritage in America.  The PNA has supported thousands of Polish American scholarships, Polish studies programs, cultural endeavors, and social welfare projects for Poles across the United States.  It is proud of its work on behalf of all Americans, Polish and non-Polish alike, in promoting citizenship participation in the life of the United States.  The PNA is headquartered in Chicago, Illinois.  For more information on the PNA, please visit its website at www.pna-znp.org.